It was close to the end of my sophomore year in college. I was the classic psychology major who had no clue what he really wanted to do.So I'm working part-time at the local video game store, and my boss is talking about buying ad space to boost sales of a few new games. I was shocked when I saw the price of advertising. I suggested to him that he give me one week to try something out before he buy the ad space.
I knew I could get free advertising by hosting a small event at the store - a good old-fashioned Mortal Kombat Fighting Challenge! The kids would come in with their parents and pay $1 to play each other on our in-store game stations. This would reel them in just in time for the new Mortal Kombat game release. The winner of the final rounds of fighting could get a free game and arcade-style joystick.
We sold more new games than ever before, and it became a monthly event. A customer overheard me telling my boss, "Why pay for ads when you can get it for free?
The customer leaned over to me and said, "Kid, you should go into PR.
When I found out my school, the University of Florida, had one of the best PR programs in the US, my path was clear.