A master of the impossible, she might not have aced flying, but she can get a last-minute table at Spago on Valentine's Day. Meet Nicole Goldman, director of corporate communications and special projects at The Jim Henson Company in LA.Describe the company you work for When I started, I could name everyone from memory. Now there are over 100 people here in LA, and about 200 employees worldwide. Our most famous franchise - the Muppets - has a 99% market recognition! I am still amazed that these pieces of fur are loved by so many people. Our mission statement is "to make the world a better place by inspiring people to celebrate life,
and I think we achieve that.
What do you do? I deal with media releases, press conferences, and the like. I also have this gloriously vague "special projects
title that allows me to facilitate really cool projects and events promoting different departments and brands for the company.
Tell us something interesting about your company This place really is like backstage on The Muppet Show. And just like the Muppet family, we bicker, make mistakes, pull together, make the impossible look easy, and, every now and then, break into song.
How did you get into PR? The company was sold in 2000. I was one of the few who knew about it ahead of time. Being in corporate affairs, I helped manage the press conference in Germany announcing the sale. When we moved, I worked on the opening events. The PR department was restructured in the fall, and it made sense for me to move there and keep doing special projects.
What are you working on this week? I am gearing up for a huge media launch for a licensing deal we have with an upcoming NASCAR race. We are bringing three racecars here to the lot for a media event that will feature the Muppets and drivers.
What invention would make your job easier? A button that would stop time so I could play catch-up without the phone ringing.
Who would you most like to work with? Having always been a huge fan of the company, working here is an absolute thrill.
The only thing that would top that is if I'd gotten the chance to work with Jim Henson. Oh...and Gene Kelly. Man, could that guy dance!
What's your party trick? Torch songs. I sing the classics. Old Cape Cod has become a Henson party tradition.
If you were an animal, what would you be? A bear. Nobody messes with you and you get to sleep through winter.
What skill would you most like to have? The ability to fly. How cool would that be?
What is the secret of your success? Jim Henson was known for never saying something was impossible. There was always a way to make it work - be it a frog on a bicycle or a rat making pancakes. I have tried to keep that attitude for all of our projects. I think it has helped me achieve some seemingly impossible goals - from coordinating a first-ever live version of The Muppet Show to getting a last minute 7:30pm reservation at Spago on Valentine's Day.