Nortel continues PR overhaul with an agency review

RICHARDSON, TX: Nortel Networks is reviewing its PR agency relationship with Fleishman-Hillard.

RICHARDSON, TX: Nortel Networks is reviewing its PR agency relationship with Fleishman-Hillard.

"(The company) is undertaking a mandatory review as part of a corporate policy that requires us to go to bid every three years when using outside suppliers, including PR agencies,

said David Chamberlin, global communications director.

He added that Fleishman is participating in the review. "We have been pleased with the quality of the work from Fleishman-Hillard,

Chamberlin said.

In December, Nortel suspended several PR programs in the US, Europe, and Asia, and announced plans to review all PR activity in 2002. Fleishman reduced its staff in London as a result.

Last week, Nortel issued a warning that its first-quarter revenue will fall below the expected figure of $2.9 billion. The net loss for the quarter is expected to be approximately 14 cents per share, as opposed to 13 cents per share as estimated by analysts.

Nortel has also had a change in PR leadership. Andy Lark, formerly VP of corporate communications, left the company last month for Sun Microsystems. No new VP has been named.

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