Euro RSCG betters four rivals to grab Michelin tire work

LONDON: Michelin, the French tire manufacturer, has appointed Euro RSCG Marketing Services to its European marketing account after a four-way pitch.

LONDON: Michelin, the French tire manufacturer, has appointed Euro RSCG Marketing Services to its European marketing account after a four-way pitch.

The agency pitched against Grey Marketing Services, Ogilvy Canaveral, and Rapp Collins for the work, which includes press and public relations, sales promotion, event marketing, and sales motivation programs.

The budget, which is undisclosed, will focus principally on Michelin tires, but could also include work on its travel guides and maps. Michelin is currently searching for a PR agency to handle consumer PR for its core tire brand.

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