CKPR scores MLB Fan Fest account

MILWAUKEE: CKPR has grabbed a big-name job it hopes will raise its profile in the Midwest.

MILWAUKEE: CKPR has grabbed a big-name job it hopes will raise its profile in the Midwest.

The Milwaukee agency will handle PR for Major League Baseball's John Hancock Fan Fest July 5-9, preceding baseball's All-Star Game in Milwaukee on July 9.

PR activities commence on Tuesday with a press conference in Milwaukee, and will continue through the spring and summer with community events in Wisconsin, Iowa, and Illinois to draw people to the Fan Fest, which allows fans to meet legendary players and see baseball exhibits.

MLB picks a firm each year for the Fan Fest. Edelman handled it last year in Seattle.

CKPR was selected because of the experience managing director Joel Curran and other agency members had working with baseball, said Carole Coleman, senior manager, PR for MLB. Curran worked for Disney when it was acquiring the California Angels.

CKPR will put four people on the account initially, but could have as many as 15 working on it when the event takes place.

Curran said he hoped handling this year's event will give CKPR an inside track on winning the business again in 2003 when the All-Star Game comes to Chicago, where CKPR moved its headquarters when it was established last year as a subsidiary of ad agency Cramer-Krasselt.

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