Plesser steps into financial services with ING Direct win

NEW YORK: Plesser Associates has landed its most high-profile financial services client to date, ING Direct.

NEW YORK: Plesser Associates has landed its most high-profile financial services client to date, ING Direct.

The New York-based boutique will be the agency of record for ING Direct, based in Wilmington, DE. It is the online brokerage arm of the Dutch investment bank ING Group.

The account win is a coup for Plesser, whose most high-profile clients have historically been from the worlds of media and technology. Founder Andy Plesser indicated that ING Direct might be the firm's opening foray into financial services.

"Our strength is securing our clients high-level, high-input media coverage, and that can extend into financial services,

he said. "I see ING Direct as part of a move further into financial services."

Plesser says he is talking to other financial companies, but he would not elaborate by naming specific firms.

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