BALTIMORE: Baseball's "iron manis counting on a communications firm to make sure he does not strike out now that he has left the major leagues.
Cal Ripken, who retired from the Baltimore Orioles at the end of last season, has launched Ripken Baseball with the assistance of Planit, a full-service agency based in Baltimore. Planit will help Ripken transition "from a baseball legend to a business professional,
said Amanda Manos, Planit's director of PR. She added that her firm will also help create a brand for Ripken's business activities.
The agency will provide Ripken's business ventures with a mix of both traditional and online communications programs over the course of the next year to help promote Ripken Baseball's new minor league team, adult baseball camps, and youth baseball initiatives.
In addition, the baseball legend is also working on The Aberdeen Project, which is described as a one-of-a-kind baseball complex currently under construction in Ripken's hometown of Aberdeen, MD. The cornerstone of that complex is Ripken Stadium, scheduled to open in mid-June, and will be the home of the Ironbirds, the Orioles' new minor league affiliate in the NY-Penn League. It will include a youth baseball academy. The centerpiece of the facility is reported to be a youth-sized version of Oriole Park at Camden Yards, the ballpark used by the Baltimore Orioles.
PR will play a role in promoting these initiatives, said Manos. Specifically, they will work to "leverage the Ripken name
to gain media coverage of the broad range of his business activities.
Ripken Baseball evolved out of Tufton Sports and Management, which represented Ripken during his playing years.