WASHINGTON: The Library of Congress has issued an RFP to fund a PR program for its Open World Russian Leadership Program, which has been a pilot program since 1999.The program brings Russians who serve in federal, regional, and local government to the US for up to 10 days so they can observe the US government in action. The US is betting that these visitors will be the future leaders of their country. Some 4,000 have already participated.
The Library now wants PR support in Russia and the US. The goals and objectives are not clear for the US portion, but in Russia, the aim is to attract younger people and more women. Currently, only 37% of the participants are women.
Among the tasks is the development and maintenance of a dual-language website to be used as an open forum for staff, participants, and alumni, as well as a secure site for staff. The site will also be used for distance learning, so full audio and video capabilities are necessary. The agency will also help create an alumni network, as well as produce and distribute materials about alumni activities.