SEATTLE: Shortly after appointing former Clinton staffer Chad Griffin (PRWeek, March 25), Rally to Save Ahmanson Ranch (RSAR) has taken its message on the road with a five-city bus tour ending at Washington Mutual Bank's (WAMU) annual shareholder meeting in Seattle.The group is dedicated to stopping WAMU from developing land in Southern California. "This is a very professional, information-driven campaign, not a wild protest,
said Griffin. "We are extremely organized."
The tour began with a rally in Los Angeles attended by actor Martin Sheen and director Rob Reiner, cofounders of RSAR.
About 40 volunteers boarded a bus and headed to a WAMU branch in Ventura County, near the proposed development. The tour progressed to Santa Barbara, Portland, and Seattle, where protesters handed out information packets to shareholders as they entered the annual meeting.
The protest was covered by CNN and Fox News, and an article in the Los Angeles Times.
"They can spend all the money in the world on PR firms and lobbyists, but they can't buy citizens,
Griffin said of WAMU's counterefforts, which he said included public relations people on site at protest locations. "I really think we're going to win this.
WAMU didn't return calls for this article.