LONDON: British Nuclear Fuels' (BNFL) group corporate affairs director Philip Dewhurst has called on the services of his former PR agency to provide public affairs advice.Following the revamp of BNFL's in-house communications team late last year, Dewhurst has handed the public affairs brief to Weber Shandwick Worldwide, the agency where he was UK CEO until his present appointment a year ago.
The appointment follows a three-way pitch, and takes the public affairs brief away from long-term incumbent Bell Pottinger Public Affairs. Sister company Bell Pottinger Communications retains control of the PR brief.
The appointment comes as the nuclear industry gears up to handle the regulatory aspects of the international community's attempts to meet the demands of the Kyoto Agreement.
"If you look at the US and Asia Pacific, nuclear fuel is again becoming part of the energy mix, and we need to ensure that our message is spread to strategic partners here and abroad,
Vice chairman of WSW Michael Prescott, who runs the account alongside joint CEO Colin Byrne, said the agency had been asked to raise the profile of BNFL's technical expertise among politicians and opinion-formers in the UK, as well as abroad.
"We aim to show what BNFL is doing on plant design, cleanup, and management,