NEW YORK: Eager for the communications industry to forget 2000 - a year in which its future was called into question - the PRSA has taken pleasure in posting strong 2001 results.The organization reported $400,000 growth in net assets, after suffering a loss of $700,000 in 2000. Total revenues rose to $9.2 million - up about 4%, from $8.8 million in 2000.
"We truly started to refocus our whole way of thinking,
said Joann Killeen, PRSA president. "Being under tight financial restraints, we acted like smart businesspeople and really paid attention to strategic planning."
Killeen's strategy was illustrated at the society's annual conference in Atlanta, for which the PRSA weeded out the workshops and programs from previous years that were not producing revenue or interest from members.
Additionally, the PRSA has seen increasing numbers in its minority population.
Killeen reported that as president, she has "made a personal commitment to having diversity on every committee.
The society's failure to recognize multicultural issues had been pinpointed in 2000 as a contributor to the organization's woes.