At PRWeek, we're hooked on the saga of Forgea, a two-year-old mixed terrier pup abandoned on a fishing boat when the crew had to evacuate after a fire. The cruise liner that saved the crew would not let Forgea on board, leaving her adrift on the empty ship as passengers videotaped her sad barks. Bad liner, bad.The Hawaiian Humane Society (HHS) tried a daring rescue - with a $50,000 price tag - but failed to locate the vessel. Last week, the coast guard spotted the ship - with Forgea on deck.
HHS contacted a nearby fishing boat that agreed to rescue the dog. They got to her on April 21, after 19 days alone at sea.
But Forgea isn't the only winner. HHS scored international press coverage, and received more than $30,000 in donations.
"We're getting there, but we could use more,
said the HHS' KT Hasse of the money. She added that this was her first experience with crisis PR: "It was bananas. I dreamed about (Forgea) every night. But now that she's rescued, it's a lovely crisis."
Donations can be made at www.hawaiianhumane.com.