In a special new season of PRWeek's "funny PR namesslot, we bring you Pete Spinner, newly named business development director for Tech Image, a suburban Chicago agency.
Spinner has been taking jibes for his name during his eight years in PR. "The ones that give me the most grief about it are the national media; they seem to pick up on it quicker,
He should've known. Spinner started his career as a reporter with Chicago's fabled City News Bureau, a hardscrabble training ground for neophyte journalists.
After writing a story one day, an editor chided him for slanting a piece and asked if he planned to go into PR, citing his name. Two years later, Spinner did just that.
Spinner's spent most of his PR career pushing tech companies, a group known for spinning more than most in recent years.
He has no intentions of changing his name. He thinks it's actually less of a problem in PR than it might be in some other professions. "At least I'm not in accounting,