MINNEAPOLIS: In a sign that the PR business is improving in the upper Midwest, Karwoski & Courage Public Relations (K&C) has grabbed three new accounts with new PR revenues totaling $390,000, adding more than 10% to the roughly $3 million in revenues the agency recorded in 2001.The agency expected to do only $3.2 million in revenues this year, so the recent wins already put it above that target, said Glenn Karwoski, managing director.
K&C will handle PR for two divisions of Polaris Industries: a new unit that will make construction equipment, and one that makes personal watercraft.
K&C will be responsible for trade show work, media relations, and event planning for the construction equipment division. It will also do event marketing, media relations, and cause-related work for the watercraft operation.
K&C's parent company, Martin/Williams Advertising, handles ad accounts for Polaris. The two agencies won the construction business as a team, replacing former PR agency Miller Meester.
The agency' third new client, Centre Life Finance, buys life insurance policies from corporate executives. K&C will handle overall branding for the Minneapolis-based operation, work that will include explaining its unusual business model.
The agency plans to hire two new staffers. Meanwhile, Karwoski is personally overseeing the new accounts.