NEW YORK: PR Newswire has revealed the name of its newly formed broadcast company, which opened last week (PRWeek, April 29). MultiVu, named by the company's president Tim Bahr, offers multimedia production and global distribution services through PR Newswire's corporate reach capabilities.
Meg Higgins, former VP and sales manager at Orbis Broadcast Group, will serve as divisional VP. Jeff Shulman was hired as a divisional VP from his role as director of broadcast services for PR Newswire. Former director of event casting for PR Newswire, Mark DeLaurentis, has changed roles to become a divisional VP for MultiVu.