ATLANTA: Famed TV producer Norman Lear had no intention of buying the Declaration of Independence in 2000. He just went to the Sotheby's auction in Los Angeles to take a peek. But he was moved to tears, and emerged as the top bidder.Lear and Home Depot have now tapped Ketchum Atlanta to lead the multiyear effort to "bring the people's document to the people" according to Sherry Simon, director of the Declaration of Independence Road Trip. The tour aims to re-connect Americans with the nation's founding precepts, and to inspire young people to vote.
Home Depot is underwriting the nonpartisan road trip which will exhibit in as many rural enclaves as urban centers. VP of Communications Richard Marshall said Ketchum will help the company strike a delicate balance: "We want people to recognize that we are helping to bring the document back to the people, but we don't want to overstep our bounds in that," he said.