RICHMOND, VA: The Wireless Foundation, a Washington, DC-based nonprofit organization, has selected Carter Ryley Thomas to initiate a grassroots program that will help other nonprofits raise money by collecting discarded or outdated cellular telephones.David Diggs, VP and executive director of the foundation - which was set up by the Cellular Telecommunications & Internet Association - said the Donate a Phone program allows small charitable organizations to collect old cellular phones, which the industry then sends for recycling or parts collection. Groups receive approximately $1.50 for each phone.
The foundation currently has a pilot program it used to help victims of domestic violence. CRT's mission will be to develop a campaign to reach charitable organizations, such as the Boy Scouts, school teams, and others who need to raise money.
Diggs said measurement of PR success will be based on the number of phones collected.
CRT's experience with client SunCom tipped the account in its favor, said Diggs. The agency had created a Donate a Phone campaign in 37 SunCom markets to benefit the Red Cross Armed Forces Emergency Services.