WASHINGTON: The Republican National Committee (RNC) will begin airing a Spanish-language radio program later this month as part of its ongoing effort to lure Hispanic voters.Entitled Abriendo Caminos, or, roughly, "Opening New Paths,
the show will first air on May 20 in Albuquerque, NM, Denver, Fresno, CA, Las Vegas, and Miami. The RNC is spending $1 million to produce the show, which will include political headlines and in-depth reports on Hispanic leaders and issues.
"Abriendo Caminos is an opportunity to communicate directly with the Hispanic community,
said RNC chairman Marc Racicot at a news conference last Monday. He also announced that the RNC would pay tuition for any state party leader who wanted to attend Spanish-language classes.
Rudy Fernandez, the show's director, will begin a national tour to promote the 30-minute program in Miami this week.
President Bush received 35% of the Hispanic vote in the 2000 election.
Efforts to boost that total have included town-hall-type meetings for Hispanics nationwide, and debuting a grassroots division devoted to recruiting and communicating with Hispanic leaders.