NEW YORK: In the past few weeks, Rudy Giuliani's four-month-old consultancy, Giuliani Partners, has been retained by Merrill Lynch, Nextel, and a private finance shop called Leeds Weld Equity Partners.But the firm itself has also sought outside counsel, tapping Dan Klores Communications to better explain just what it does for those disparate enterprises.
"Dan Klores, his associates, and I will be working to ensure that Giuliani Partners is properly positioned in the public eye,
said communications director Sunny Mindel.
"We're going to help identify what the company is, what services it provides, and therefore what clients will be able expect from it,
"Like any brand, you've got to define and build this one slowly."
Giuliani Partners has described the expertise it offers as derivatives of programs - such as the computerized accountability systems Compstat and Jobstat - implemented during the former mayor's terms in city hall.
But those who hire the shop are also paying for less tangible products, like Giuliani's vast and enduring political influence.
"My definition of the brand is becoming that it is the place you go when no one else can do it for you,
Klores said. "When you want a winner, and you want to win, then you go to Giuliani Partners."
As for whether Klores held any reservations about working for someone on the other side of the partisan divide, he offered, "Yes, I'm a Democrat. But I consider Mayor Giuliani and his partners the future of leadership in this country."