LAST CALL: Williams makes a name for himself

NBA-bound Jason Williams, a 6'2

NBA-bound Jason Williams, a 6'2

point guard from Duke University, has it all. He has a sociology degree (graduating after just three years), talent ... and some bad namesakes.

The NBA's current Jason Williams - also a point guard - was suspended in college and traded in the pros for behavior often deemed detrimental to his team. And Jayson Williams, ex-NBA star, is facing manslaughter charges in the death of a limo driver.

Fortunately, Duke's Williams also has good marketing sense.

To avoid confusion, this Jason has decided to be referred to henceforth as "Jay.

Bill Sanders, marketing director at BDA Sports Management, the guard's agent, said Jason's, oops ... Jay's family has called him that for years. This just makes it official.

Jay may not have yet played his first pro game, but he's already scored a PR slam dunk.

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