When PRWeek learned that Robert Rave, a former publicist who spent two years working for Lizzie Grubman, had turned his experiences into a novel, we became concerned for his safety.After all, despite her present legal troubles, his ex-boss is still fearsomely well-connected. And no matter how often he stresses that For Immediate Release is a work of pure fiction, she still might find something unflatteringly familiar about the book's unscrupulous central character, Jennifer Weinstein, and the band of size-2 strumpets and stylish young stallions she employs.
"I've received so many calls from friends saying, 'Be careful,'
Rave said when we finally tracked him down via cellphone, putting an end to our fear that he pulled a Salman Rushdie and hidden. "Believe me, I'm sure I've been blacklisted."
The one-time English major started writing his book about 18 months ago, at which time he began to "totally phase myself out of
his career in the business. "I don't do PR anymore,
he said, "but if I did, this book would have killed my practice.
"So many publicists are cartoon characters of themselves. To take that and multiply it by 20 was a lot of fun,
he added, before urging Arthur Page types to hold their complaint. "By any stretch, I don't want to offend those people who put in eight to 10 hours in a corporate office. What they do is totally different from the world I describe."
Eight to 10 hours? It seems that Rave has an active imagination indeed ...