Much like their favorite candy bar - Twix - this pair's strong marketing prowess is all in the mix. Meet Business 2.0's resident traffic reporters, early risers, and, above all, dynamic marketing duo - Marlene Saritzky, communications director, and Kate Eden, PR manager.Describe the company you work for? Business 2.0 is one of the hottest business magazines today with a 110-plus person staff headquartered in downtown San Francisco. We have the entire 29th floor of One California at the Embaracadero, with a 360-degree view of San Francisco. Need up-to-the-minute traffic information on the Bay Bridge? We have that from our window.
What do you do there? We get paid to brag about our wonderful magazine.
Tell us something amusing about your company? When Business 2.0 relaunched in August 2001 after merging with eCompany Now, our editors put Jeffrey Skilling on the cover with the title "The Revolution Lives." Oops. In addition, we are a family of sugar addicts. A giant candy jar moves from office to office and seems never to be full. Favorite candy at Business 2.0? Twix.
What is your greatest achievement? Getting two extra TV interviews for our editor by knocking on truck doors.
What are you working on this week? Compiling coverage from last month ("101 Dumbest Moments in Business
struck many chords), creating the PR plan for the upcoming issue, and gearing up for our next Business 2.0 Live! event in Boston on May 7.
If you could work on one account, what would it be?
Kate: an athletic apparel company or People magazine.
Marlene: a major foundation or Gourmet magazine.
What time do you get up? Kate: 5:45am to get to Kwando class before the office. Marlene: 5:45 to get to yoga or spinning (the bicycle kind, not the PR kind).
What invention would make your job easier? Something that downloads the next day's headlines into your head while you sleep. It would include the major dailies, trades, selected websites, and Keith Kelly's "to do" list.
What is the biggest item you've ever put on expenses? During the span of our careers? A private jet, cocktails for 300, a police motorcade, a hair stylist, the buyout of a bar and popcorn for 200 people. We've learned that you never put something on your expense report unless you are 100% sure it will be reimbursed.
Write the headline for the story you would most like to read in PR Week?
There's two. "Business 2.0 named the number-one business magazine
or "White House signs 'Day Off Every Friday for PR Execs' into law."