CHICAGO: Boeing is searching for a new director of media relations after a series of promotions sent key PR staff from headquarters to operating units.Larry McCracken, former VP of public relations at Boeing's headquarters, has become VP of communications for military aircraft and missile systems, a St. Louis-based Boeing unit.
John Dern, the company's former director of media relations, was promoted into McCracken's old corporate job. No replacement has been named for Dern, however.
Other changes include moving Tom Downey from Chicago to Seattle as VP of communications for commercial airplanes. He had been VP of internal and executive communications.
Taking his spot in Chicago is Jo Anne Davis, who was director of strategic and international communications at Boeing's military aircraft and missile systems unit.
The moves are designed to shift more Boeing communications talent to operating units. Boeing traditionally views its headquarters as a place to train PR people before sending them to field assignments at various operating units.
Doug Kennett, who had been in the St. Louis spot McCracken has taken, is moving to Washington, DC to join Boeing's public affairs staff.