Stoorza calls it a day after 30 years

SAN DIEGO: Stoorza Communications, once California's largest independent agency, has shut down operations and let go the less than a dozen remaining staff members.

SAN DIEGO: Stoorza Communications, once California's largest independent agency, has shut down operations and let go the less than a dozen remaining staff members.

The firm began almost 30 years ago as Stoorza, Ziegaus & Metzger, and built up a practice that had up to 90 employees across offices in San Diego, Los Angeles, Sacramento, and Riverside.

But in the past decade, founding members Bobbie Ziegaus and Alan Metzger both left to pursue other ventures, and a deep plunge into the dot-coms left Stoorza floundering when the bubble burst. The company went through a series of layoffs last year, closing its LA office and selling its Riverside and Sacramento operations to employees.

The Sacramento office is now Randle Communications, under Jeff Randle; the Riverside office is O'Reilly Communications, led by Patrick O'Reilly; and Stoorza's campaign division is now Tom Shepard Associates.

Gail Stoorza-Gill announced the closing last week in a release.

"I've been wanting to do higher-level consulting, finish a book about public relations, and continue service to the community, but I've found it impossible to run the firm and do the things I really want to be doing, read the statement. "This decision allows me to move on to the next phase of my career."

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