At age 12, I walked into a small AM radio station in Boston and asked the news director for guidance on being a journalist. That day, he threw me into a press conference, featuring Sen. Ted Kennedy. I was bitten by the journalism bug.
Several years and on-air stints in radio and TV later, I felt I was making a difference. I once got a wrongly-accused serial murder suspect freed and also helped find a missing girl.
One day, out of the blue, the head of the state DMV asked me to sign onto "the agency everyone loved to hate. It was a great experience because we were changing a bureaucracy. As PR director, I handled 75 media inquiries daily. Because I always told the truth and responded quickly, the journalism contacts ended up being priceless.
After three years at the DMV, two years at my own shop, and another running someone else's, I joined Lawyers Weekly Publications. We average 10 million mainstream media impressions monthly by offering our legal journalists and lawyers for analysis on legal stories.
I've developed several weekly radio franchises for many of our nine newspapers featuring our editors, as well as some TV franchises in other markets.
Forging journalism partnerships and maintaining them is key to being successful.