Marconi integrates global in-house PR

LONDON: Marconi has brought its entire global internal communications staff under one roof for the first time, following a torrid year for the telecoms equipment giant.

LONDON: Marconi has brought its entire global internal communications staff under one roof for the first time, following a torrid year for the telecoms equipment giant.

All worldwide internal communications staffs will be integrated in a bid to better manage communications among staff. This will be led by newly appointed head of internal communications Liam Fitzpatrick.

During the past year, 10,000 jobs have been axed following the former industrial giant's financially disastrous attempt to reinvent itself as a modern, tech-savvy firm. This had included the selling off of its lucrative arms business, leaving it with a number of unprofitable acquisitions and crippling debts.

Communications director David Beck, who Fitzpatrick reports to, said improving staff morale was crucial. "In common with a lot of our competitors in this industry, we have shrunk our workforce and this comes with an impact, he said.

Marconi has a core internal communications team of eight and dozens of staff globally who have internal communications as part of their remit.

Fitzpatrick said he was in the process of uniting all strands of internal communications and developing a strategy. "It's about getting back to basics with communications and giving information to staff as quickly as possible, he explained.

Internal communications was previously handled by Marconi's HR department.

Fitzpatrick joined from UK PR agency Bell Pottinger Consultants earlier this month, where he was a senior consultant.

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