AKC revamps PR as part of branding push

NEW YORK: The American Kennel Club (AKC) has announced a PR reorganization under communications AVP Daisy Okas, who was appointed in March. Okas, who previously worked at Weber Shandwick Worldwide, has doubled the size of the club's communications staff by creating three new PR positions.

NEW YORK: The American Kennel Club (AKC) has announced a PR reorganization under communications AVP Daisy Okas, who was appointed in March. Okas, who previously worked at Weber Shandwick Worldwide, has doubled the size of the club's communications staff by creating three new PR positions.

Okas said she was focused on increasing awareness of the AKC. "We really are looking to get people to see us as an educational resource, she explained.

"We are seeking to brand AKC as a place dog owners can come and learn about their dogs."

The AKC was founded in 1884 and is one of the oldest sports-governing organizations in the US. It maintains the largest registry of purebred dogs in the world and is responsible for overseeing the governance of the sport of showing purebred dogs, and keeps records of competitive results.

The three new staffers include director of PR Lannie Cantrell, media spokesman David Frei, and director of communications Gina Lash. Cantrell comes from the agency side, having worked at both Ketchum and Ruder Finn.

Frei is best known as the longtime on-air commentator for the Westminster Kennel Club telecast on USA Network, while Lash has worked for AKC for six years, most recently in the publications department as advertising manager.

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