PLEASANTON, CA: PeopleSoft has picked Porter Novelli as US agency of record. The enterprise software company previously retained Phase Two Strategies, but wanted to take a more global perspective.
Gary Stockman, Porter Novelli's recently appointed CEO of the Americas, will be directly involved in the account. Currently based in the Bay Area, Stockman is relocating to New York.
PeopleSoft used a consultant (who later joined the company's in-house team) to handle the review, a growing trend in tech PR. "You want to do it right the first time, explained Steve Swasey, the firm's director of corporate pubic relations.