LAST CALL: PR play has Cubs farm team going back to its roots

Jeff Lacina, PR manager with Garst Seed, is at it again, finding yet another way to attract media attention to the seemingly routine task of growing corn.

Jeff Lacina, PR manager with Garst Seed, is at it again, finding yet another way to attract media attention to the seemingly routine task of growing corn.

For the past three years, Lacina has put up the Garst corn cam, letting people log on to a website to watch a field of Iowa corn grow. This year, he's brought the corn to the big city (or, at least what passes for the big city in Iowa - Des Moines). He's planted four rows of corn outside the Iowa Cubs' minor league baseball stadium at the invitation of the team, which liked the idea of promoting the state's most famous crop.

Lacina had 20 tons of dirt hauled to outside the stadium to provide the proper growing environment for the Garst corn. He also surrounded the field with corn fun facts.

A local paper picked up on the story, as did the local ABC affiliate.

"There's just something simply amazing about watching corn grow, says Lacina. Last Call wonders whether it's better viewing than a Cubs game.

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