ATLANTA: The much-anticipated assignment for the $3 million Georgia Cancer Coalition account is expected to be announced in the next 10 days. Several Atlanta agencies are vying for the business.
The stakes for this integrated PR, creative, and research account dramatically increased last month when the state legislature doubled the appropriation for the program, requiring all RFP participants to repitch, despite having already endured a five-month search process. This is the single largest piece of business up for grabs in the Southern region.
Governor Roy Barnes, in his first term, considers the Georgia Cancer Coalition a personal priority, and one of the most critical economic development and healthcare initiatives of his administration.
The state of Georgia has one of the highest cancer rates among its citizens in the country, and Barnes wants the state to become the de facto center of excellence on cancer research and treatment.
The Georgia Cancer Coalition is the first program of its kind in the nation, as it unites the state's doctors, hospitals, government agencies, public health services, community health and survivor groups, universities, industries, and nonprofit organizations around a common goal.
The RFP required respondents to present full-service marketing-communications capabilities, requiring some to develop outside partnerships. Among the PR agencies to make it to the finals are Fleishman-Hillard, Fletcher Martin Ewing, Hayslett Sorrel, Ogilvy PR, Porter Novelli, and Prospect Associates.