Gallagher divides into two agencies

ALAMEDA, CA: Bay Area technology company Gallagher PR has split into two stand-alone agencies.

ALAMEDA, CA: Bay Area technology company Gallagher PR has split into two stand-alone agencies.

Gallagher was one of the few regional firms that showed robust growth in 2001, with revenues increasing by 49% to $5.9 million.

Kevin Gallagher, founder, has formed The Gallagher Group, which comprises eight staffers, including strategist partner Charlie Rubin. Molly Miller, formerly co-owner and principal of Gallagher, has set up Engage PR with a staff of 20.

Clients and staff have been split between the two, based on each firm's expertise. The two principals had worked together for years before formalizing the partnership in 1997.

"Throughout Gallagher PR's life, we always had a slightly different focus on which clients we would naturally pursue, Miller explained. Engage will continue Gallagher's original focus on telecommunications and networking industries, including clients such as Vertical Networks and Megisto Systems.

Kevin Gallagher will continue working with technology start-ups, but plans to have a greater focus on consumer technology. No jobs or clients were lost through the split.

"Like all things organic, there is a time when relationships just run on a different path, Gallagher said.

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