Describe the company you work for. Harrison %26 Shriftman is a publicity, special events, and marketing company that builds brands in the fashion, lifestyle, film, publishing and entertainment industries. Headquartered in New York, Harrison %26 Shriftman also has offices in Miami and Los Angeles.
How did you get into PR? Having always worked on the other side of the ropes (in TV), I was used to getting pitches, weeding through the fax reminders about events, and meeting publicists and those they represented.
It all seemed so exciting. The idea of continually meeting new people, collaborating with a team, following the trends, creating an image and building on it was something I knew I would love. The opportunity to work at H&S presented itself, and I couldn't wait to grab it.
What was your biggest screw-up? Something that I regret is having stopped ballet. I studied for nine years with a fabulous Russian instructor and I loved it. When I go to the ballet now, I often wish I'd never stopped.
What's the most daring thing you've ever done? Six years ago, I spent the winter holidays in Switzerland with my then boy-friend, now, my husband.
I knew how to ski ... well, I thought I did. Dressed to impress and self-assured, I started at the top of the mountain. But having gained too much speed, I began briskly rolling down this 90-degree peak, bumping over moguls and getting brushed over by zealous four-year-olds on snowboards who couldn't see me under piles of snow. This is a dare I dare not do again.
If you could work on one account, what would it be? There are many accounts I'd love to work for. The criteria: a luxury brand for which I could generate product placements and create features in key magazines, create high-profile, consumer and sales-driven events, while incorporating a celebrity angle, and, all the while, use my marketing and brand building capabilities.
Write the headline for the story you would most like to read in PRWeek. "Harrison & Shriftman goes public and global."
Name one thing about your past people would be surprised to learn. As a highly-cultured, fashion-minded, goal-oriented young woman, heading up the regional office of an incredible New York-based PR company, some would be surprised to learn that I grew up in the deep south. Yes Ma'am ...
Good ole' Jacksonville, FL where pickled pigs' feet are still sold in the deli section of the supermarket and men wear pink pants with matching plaid shirts. I am a Jacksonville girl. There. I said it, and I'm proud of it.
What is the secret of your success? Everyone is important in some way or another. Be nice.