NEWS IN BRIEF: Exerstrider Products selects PR agency

TUCSON, AZ: Exerstrider Products, the Wisconsin-based manufacturer of globally distributed fitness walking poles, has selected Arizona's Russell Public Affairs Group to direct its national PR efforts. Highlighting the health benefits of total body fitness, the campaign will advocate "exerstriding as a safe, simple, and convenient technique.

TUCSON, AZ: Exerstrider Products, the Wisconsin-based manufacturer of globally distributed fitness walking poles, has selected Arizona's Russell Public Affairs Group to direct its national PR efforts. Highlighting the health benefits of total body fitness, the campaign will advocate "exerstriding as a safe, simple, and convenient technique.

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