LAST CALL: PR outfit can't find a place in The Sun

One tip for choosing a PR agency: make sure the firm can manage its own reputation.

One tip for choosing a PR agency: make sure the firm can manage its own reputation.

Maryland Public Television has been in a public spat with analyst Louis Rukeyser over his removal from the popular Wall Street Week program, and The Baltimore Sun reports that the station hired crisis consultant Levi Rabinowitz of 911 Media Relations to help.

But the paper also reported that its own business reporters are prohibited from accepting pitches from Rabinowitz.

Rabinowitz said the problem stems from an incident in 2000 when a CEO he was working with lied to him and a Sun reporter. When a story ran, the inaccuracies were revealed.

Rabinowitz added that he tried to make it right by setting up a meeting for the reporter with the CEO and an attorney, adding that it was "a (PR) pro's worst nightmare. The Sun got burned and no pro wants to burn a newspaper, he said.

C'mon, guys; he seems sorry. Why not bury the hatchet.

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