From the Sourdough Bacon Cheeseburger to the Char-broiled BBQ Club, Carl's Jr. is unarguably closer to a meat-lovers Mecca than the vegetarian destination du jour.
But last week the carnivore-centric burger chain unwittingly donated $1,000 to carcass-abstainers PETA via a pre-teen PR whiz in California.
"I am a 10-year-old vegetarian and recently (TV production company) Ofrenda was shooting a commercial for Carl's Jr. at my house, wrote Brandon Neal in a letter to PETA. "I made Ofrenda give a $1,000 check to PETA in order to make the commercial. I realized that Ofrenda was going to make the commercial whether they used our house or not. Probably, if they had used somebody else's house the owner would not donate any money to a vegetarian fund. That's why I'm letting them shoot the commercial for a $1,000 check to PETA."
The in-your-face activist tactic was greeted with glee at the offices of PETA, which quickly wrote back to Neal.
"We only wish we could see the expression on the faces of the Carl's Jr. executives when they see 'donation to PETA' on the expense report," gushed PETA's communication director Bruce Friedrich.
"It's ironic that Carl's new ad campaign features Spider-Man, who is played by vegetarian Tobey McGuire, and that its latest commercial was shot in a meat-free household. Perhaps soon Carl's will "connect the dots and join Burger King in offering a veggie burger!"
Or at least keep closer tabs on its production companies ...