LAST CALL: In branding world, Kiss doesn't miss

Protecting your brand is as important as protecting your ... well, let's just agree that any kind of protection is important.

Protecting your brand is as important as protecting your ... well, let's just agree that any kind of protection is important.

So we're glad to see legendary rock band Kiss taking these messages to heart, mixing them up, and coming out with Kiss Kond ... well, a new product extension, in any case.

Putting the name "Kiss on a product isn't new - among the many items available is the Kiss Kasket, an actual coffin that doubles as a beer cooler.

But the new product is a lot smaller, bright red, coated in ... well, we hear it tastes good. It's also non-returnable.

If you have any further questions about this product, direct them to the Kiss website. We're not that sort of publication.

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