Text 100 to expand after staff shuffle

SAN FRANCISCO: Text 100 has expanded and reshuffled its US management team, and has changed the structure of its board to reflect its global focus. The changes are part of the firm's continuing effort to scale up internationally and boost its marketing here and abroad.

SAN FRANCISCO: Text 100 has expanded and reshuffled its US management team, and has changed the structure of its board to reflect its global focus. The changes are part of the firm's continuing effort to scale up internationally and boost its marketing here and abroad.

"Size matters, said CEO Aedhmar Hynes. "We will probably partner with companies, invest stakes in other organizations, and hire people to broaden and deepen our offerings."

Cheryl Bertrand was appointed chief information officer and VP. Bertrand, who has previously counseled companies like Wal-Mart, is responsible for coordinating technology solutions for clients and Text's 23 international offices.

Ryan Donovan, formerly MD of the San Francisco office, has been promoted to VP of North American business development. His job is to highlight Text 100's capabilities for potential clients, while continuing to service clients like IBM.

Mark Hampton, formerly GM in Silicon Valley, replaces Donovan in San Francisco. David McCulloch, who has been with the firm since 1997, moves into Hampton's former role.

The board of directors now includes one person from each key region, as well as a COO and a director responsible for methodology and products.

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