Last week's IABC conference was a three-and-a-half-day orgy of communications ideas, advice and expertise, with the world's top communicators all descending upon Chicago.
These are the people whose ideas and strategies shape how PR is done, from top-notch crisis comms down to the most ordinary of media relations tasks.
Which is why PRWeek was somewhat befuddled to find that all there was to record this prestigious, but-once-a-year event, were two fuzzy photos.
A sheepish message on the IABC's website confesses, "Most of our digital camera pictures were unusable, and a thoroughly embarrassed IABC staffer confessed on a voicemail to PRWeek, "the camera was really cheap, and didn't have a flash."
Ah, that old adage of the cobbler's children having the worst shoes just will not lie, will it.