CAMBRIDGE, MA: MessageWave, a software company dedicated to improving corporate communications, has launched a new product - also called MessageWave.
It is a web-based service designed to help companies effectively manage messages, currently available in two ASP-based versions, for corporate communications departments and PR firms.
The service provides a framework for constructing messages, competitor information, supporting market data, and interview "assists (which enable spokespeople to better explain their company's products and services).
The software also provides an administrative infrastructure that allows companies to control which content areas specific users can access, and which users have the right to create and approve new content.
Steve Bennett and Roger Martin, cofounders of MessageWave, spent two years developing the new product.
"We looked at what was wrong with the picture of spokespeople trying to effectively communicate messages about their companies to journalists," said Bennett. "MessageWave addresses a real need by managing messages that really focus on content. That is what people want to hear."
JD Edwards & Co., an enterprise software provider, is currently beta-testing the new service. MessageWave is offering a free trial, after which users will be charged a $99 monthly subscription. The fee allows 10 people to use the account simultaneously.