AUSTIN and SAN ANTONIO, TX: Fleishman-Hillard has landed two sizeable new Texas accounts, including a $3 million state contract.
Fleishman competed against three smaller regional agencies as finalists for a two-year contract awarded by the Texas Workforce Commission (TWC).
Aili Jokela, Fleishman's Austin GM, said the agency will mount an integrated marketing communications campaign, launching a new online service that matches employers with employees. The system is operated through the Texas Workforce Network, an alliance that includes the commission, 28 workforce development boards, and local contractors, explained Leslie Mueller, TWC director of customer outreach and relations.
Fleishman will subcontract work to TKO Advertising, Aim Research, and the Davis Group, a media planning firm, all of which carry Historically Under-utilized Businesses certification.
"We feel that Texas has long been a leader in workforce development. We are at a point where our system is sufficiently mature that it's time to tell the public about us, said Mueller.
Runners-up among the 10 agencies who responded to the TWC's RFP were Kolar Advertising & Marketing and Christian-Hubble Media & Communications, both in Austin, as well as Gilbreath Communications in Houston.
Down the road in San Antonio, Fleishman signed a letter of agreement to become agency of record for USAA, the gargantuan insurance and financial services company serving military personnel and their families. The scope and value of the work has not been determined, but Fleishman's Texas president Janice Murphy said the agency would primarily deal with external corporate reputation issues for the $60 billion, member-owned company.