She's the Colin Firth-loving terrible cook who saw gold in the West and followed her manifest destiny. Meet Wendy Dutwin, SVP at Celebrities Plus in Los Angeles.
Describe the company you work for Celebrities Plus is a full-service, celebrity-driven marketing firm, specializing in using media to further brand awareness. We acquire the talent and match them to the campaign, then handle all media aspects from there, like national morning-show placement, satellite media tours, b-roll packages, VNRs, in-market tours, etc. We pride ourselves on being a secret weapon for some of the biggest PR firms in the industry.
What do you do? I am usually involved in the early stages of a campaign with a PR firm, brainstorming and contributing recommendations about who is right for a campaign, and the best way to use them in the media. I'll then negotiate on behalf of the firm for the talent, and oversee all of the media and production aspects that my company is brought on to handle.
Tell us something embarrassing about your company Somehow, an assistant - who is no longer employed with us for various reasons - got us accidentally listed in the Yellow Pages under Adult Entertainment.
We've tried to get ourselves removed, but it remains there for an entire year. You wouldn't believe the number of bizarre inquiries we have gotten, as well as the many interesting new business opportunities we have turned down.
What is your greatest achievement? Tracking down two very famous Olympic gold medalists during the Games, and negotiating a huge deal for a high-profile client in less than 48 hours.
What's the most daring thing you've ever done? Packing all my possessions and my Jack Russell Terrier into the car, and driving cross-country to Los Angeles without knowing a single person. I decided I needed to move there, and just did it. It was the best decision I ever made.
What are you working on this week? I just finished a ten-city, in-market tour for a new fragrance launch, I booked a major A-list celebrity for a new product launch this fall, I am working on a European campaign for a drug company, and watching two segments that I pitched for clients air this week on the Today show and The Rosie O'Donnell Show.
What was the biggest item you ever put on your expenses? My 2001 lime green Volkswagen beetle. And believe it or not, it was approved!
Who, alive or dead, industry or non-industry, would you most like to work with? Colin Firth (Bridget Jones's Diary). Have you seen A&E's Pride and Prejudice? Let's just leave it at that.
What's your party trick? Being able to stump most people in movie and TV trivia.
What skill would you most like to have? To be able to cook a decent meal.
I just bought a new house with a great kitchen, and I can barely use the microwave.