WASHINGTON: CNN Radio has entered into a first-of-its-kind agreement with Strauss Radio Strategies (SRS) that will make the firm's audio news releases available to each of the network's more than 2,000 affiliate stations around the world.
CNN Radio is one of the world's largest radio networks, with 1,650 member stations in the US and another 350 overseas. Under the terms of the agreement, SRS, one of the few PR firms to specialize in radio placement, can submit pre-packaged, 60-second news releases to the network itself, which will then make them available to all member stations via the internet.
"The individual radio-station program and news directors then have the option of running with it, explained SRS president Richard Strauss. "It is not a guarantee for airplay, but it will help clients get outreach."
Strauss first approached CNN Radio about the deal more than a year ago.
The network declined to discuss the agreement, but sources close to the deal said it was not something CNN Radio intended to replicate with other firms.
Strauss, White House director of radio from 1993-1995, started SRS in 1996. Clients include the National Education Association, the US Conference of Mayors, Citibank, the Fannie Mae Foundation, and Discovery Communications.