NEW DELHI, INDIA: India's association of software companies, the National Association of Software Service Companies (Nasscom), is looking to hire an international PR firm to sell the image of "India Inc. in the US.
The need for PR help arose following a Washington travel advisory prompted by fear of a nuclear conflict between India and Pakistan, in which US citizens were advised to leave the subcontinent. Fifteen other countries made similar recommendations.
The advice has had a serious impact on the Indian IT industry, which has mostly US and Western investors. Nasscom wants to reassure investors that India is a safe place to do business, and is still the world's leading software exporter.
Nasscom chairman Kiran Karnik said, "We have realized that enhancement of the India Inc. image must be done in a more professional manner."
Nasscom will also push to resolve issues such as double taxation. Indian companies have been paying taxes both in India and the US for on-site employees posted in the US.