NEW YORK: Island Def Jam Music Group has hired Dan Klores Communications (DKC) to handle publicity for the upcoming album by old-school New Jersey rockers Bon Jovi.
"It's not your typical publicity for a record, says DKC VP Natalie Moar, who handles the agency's entertainment division. "Basically, we were hired to do strategic communications in terms of this album, and where (Jon Bon Jovi) is in his career."
The tentatively titled Bounce is the band's 10th release since its eponymous first record in 1984, which brought the band immediate success with hits like "Livin' on a Prayer and "You Give Love a Bad Name. No official release date has been set for Bounce, but it is expected in stores in late September, with a tour to follow by December.
This is DKC's first client through Island Def Jam. Moar said the relationship came about through a promotion for another DKC client, Esquire magazine, which did a feature on music industry CEOs - including Island Def Jam president and CEO Lyor Cohen. DKC's handling of promotions for that article led to a working relationship with the record company.