APCO pegs noted IR expert to direct new global group

WASHINGTON: APCO Worldwide has hired longtime branding and investor relations expert Tim Croasdaile to head up a new global IR practice.

WASHINGTON: APCO Worldwide has hired longtime branding and investor relations expert Tim Croasdaile to head up a new global IR practice.

The move is a direct response to the renewed pressure on corporations following the Enron and WorldCom scandals. Recent APCO hire Larry Snoddon, vice chairman, will work with Croasdaile and his team to create a business strategy and increase APCO's profile among the IR community.

"The current credibility crisis facing many corporations, and the impact this has on overall economic health of the country emphasizes the need for better corporate governance and open communication, both inside a company and with outside constituencies, said Croasdaile. His former posts include a partnership at communications firm Genesis, VP of IR and corporate affairs at Gerber Products, and the same position at Itel.

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