CHICAGO: Telecom service provider TDS Metrocom has hired The MWW Group to handle PR and marketing support as it begins offering phone service in the Chicago area and Northern Illinois.
TDS has begun selling phone services in the far Northern Chicago suburbs of Lake County and Northern Cook County. It's also available in Rockford.
MWW will handle media relations and grassroots outreach efforts.
The win boosts MWW's telecom practice income to more than $1 million this year, said Michael Kempner, president and CEO. MWW also does work for Verizon in New Jersey, and Cellular One and Western Wireless in Seattle.
Kempner expects the firm's telecom income will double to $2 million in 2003.