NEW YORK: Euro RSCG Middleberg has entered into a joint venture and client-sharing agreement with IR veteran Edward Nebb. The parties - who had already been partnering informally - say the formal announcement was made with a view toward a point in the future when Nebb might join the firm.
Chairman and CEO Don Middleberg said that the venture allows the firm to offer IR counsel to its clients.
"At least one-third of our practice is in corporate and financial communications - and when you have that size of a practice, IR keeps coming up as a client need, he said. "Now that Ed's come along, I have the right person to partner with."
The arrangement will see Nebb keeping fees for IR work he does for Middleberg clients.
"We don't have a stock line of product that we push at every client," said Nebb. "Through our arrangement, we have the flexibility to offer as much or as little IR as each client needs."