WorldCom intensifies PR efforts amid Chapter 11 reorganization

CLINTON, MS: WorldCom will embark on a series of new product and new customer announcements in the next few weeks, designed to reassure its corporate customers that it's "business as usual at the bankrupt and scandal-plagued telecommunications giant.

CLINTON, MS: WorldCom will embark on a series of new product and new customer announcements in the next few weeks, designed to reassure its corporate customers that it's "business as usual at the bankrupt and scandal-plagued telecommunications giant.

The company also expects to keep its top executives in public view, with an emphasis on having top brass discuss company initiatives and issues beyond those related to the woes.

WorldCom says that retaining clients is now a top priority as it attempts to navigate its way through the largest-ever Chapter 11 corporate restructuring.

After a series of public pronouncements about its commitment to continuing uninterrupted service, the communications team has decided to use a spate of product and new client announcements as a means to assuage customer concerns.

"You can expect a lot of innovative product announcements from us in the next few weeks, said WorldCom senior media manager Debbie Lewis. "It's a way of assuring business customers that it's business as usual."

The increased PR push comes only a few weeks after WorldCom announced a second batch of accounting irregularities that will bring its expected restatements to about $7.1 billion.

The company also says that the executive management will continue to be an integral part of its public outreach and its effort to reassure customers.

"You will continue to see communications from our executive management team, said Lewis. "Our CEO has made himself available, and will continue to. Management understands the importance of being out front during this period."

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