LAST CALL: Bartending foray serves Danovitz's PR prospects well

She said it, not us.

She said it, not us.

"Everyone hates a PR person, and everyone loves a bartender, said Malaika Danovitz, who is certainly hedging her bets, given that she both tends bar at Jerry's in downtown Manhattan and does PR for the joint.

A month ago, Danovitz - who has in her time done PR for the New York State Society of Certified Public Accountants, and also worked at Peter Shankman's tech boutique the Geek Factory - started a new post as the SoHo hot spot's official PR pro.

But this wasn't her intention. After she witnessed the tech industry sliding and the dot-com bubble bursting before her very eyes at her last agency job, the former Utica, NY news anchor decided to hang up her PR pencil and pursue a career in acting while working on that screenplay that everyone has inside of them.

To support her creative endeavors, however, Danovitz knew that she'd need to get herself a bar job. But as hard evidence of the adage that you can take a girl out of the PR agency, but you can't take the PR agency out of the girl, she recalls, "I noticed that we weren't getting any press. And once you've started, it's hard not to network."

A quick pitch to her boss, and she suddenly found herself with two jobs.

The experience has been valuable, by all accounts, and Danovitz recommends mixing drinks to other PR pros because it provides a captive and eager audience. "It's usually hard to talk to a journalist, she said. "But if I'm making a martini, I've got him exactly where I want him."

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