CHICAGO: Crate and Barrel is taking on Magnet Communications for a major six-month campaign to promote new store openings in Los Angeles, New York, Georgia, and Florida.
Magnet will work on media relations, product placement, and event PR.
"They know the media in those cities, said Bette Kahn, Crate and Barrel director of PR. The store has a history of working with Magnet. The agency's New York office handled Crate and Barrel's New York store opening in 1995. A Chicago firm Magnet purchased early this year, Hauser Bragg Communications, also worked with Crate and Barrel in the past 18 months, having launched the CB2 stores, which are aimed at younger consumers.
Magnet will put five people on the assignment. Crate and Barrel has traditionally relied on advertising, but is using more PR as it opens new stores in freestanding, non-mall locations.
"Historically, Crate and Barrel has been big on advertising, so we're thrilled to expand our relationship with them, said Pauline Tingas, a VP with Magnet Chicago.
The Chicago office was also recently hired by restaurant group Cornerstone Management for a $150,000 branding, PR, and marketing campaign.
Cornerstone runs restaurants associated with Michael Jordan, such as one sixtyblue in Chicago, jordans in Washington, DC, and Michael Jordan's 23 in Chapel Hill, NC.